Adahi Campaign Film
بيت الزكاة
Adahi Campaign Film
A human-centered campaign film highlighting the impact of Adahi in bringing joy to underprivileged families during Eid Al-Adha. The story follows a family experiencing Eid in silence and a child waiting for a moment of happiness, until the support of Kuwait Zakat House arrives with dignity and care, transforming their anticipation into a meaningful family celebration.
Client
Kuwait Zakat House
Project Type
Human-Centered Campaign Film
Duration
60 Seconds
Location
Kuwait
Creative Approach
The film was built around a subtle emotional journey, beginning with feelings of absence and anticipation before gradually moving towards hope and joy. Natural performances, realistic lighting, and intimate close-up shots were used to communicate the characters’ emotions, while the Adahi box became the visual element connecting the campaign’s message with its human impact.
The story is not only about assistance reaching a family, but about how it reaches them—with care, dignity, and the power to create a lasting memory.
Arabic 
English