Color

Visual Identity & Brand Applications

Color

Visual Identity & Brand Applications

A visual identity development project created for Color, a brand specializing in mobile and smartwatch accessories. The objective was to establish an energetic technology-driven presence that combines color, connectivity, and usability across products, packaging, digital platforms, and customer touchpoints.

Project Type
Visual Identity Development & Brand Applications

Client
Color

Industry
Mobile, Smartwatch & Technology Accessories

Location
Kuwait

MR FOCUS Role
Visual System Development
Color System Development
Graphic Pattern Development
Brand Application Design
Stationery & Packaging Design
Digital Identity Development
Uniform & Delivery Vehicle Design

Creative & Visual Approach

The visual system was developed around Color’s multicolored logo to create an identity that reflects product variety and the energy associated with contemporary technology.

A clean black-and-white foundation provides clarity and consistency, while controlled bright accents introduce energy and strengthen brand recognition.

The signature graphic system is inspired by charging cables, smartwatch bands, and digital signals. Its flowing colored lines communicate three central ideas:

Flow. Connect. Charge.

Color System

Carbon Black
#101114

Cloud White
#F7F8FA

Pulse Red
#E6394D

Pixel Blue
#35A9D9

Smart Lime
#90C46B

Charge Yellow
#FACB56

Digital Violet
#7661A5

The recommended usage ratio allocates 50% to the primary base, 30% to neutral space, and 20% to accent colors. Each application leads with one accent color, with a maximum of two accents used together.

The identity was extended consistently across smartwatch band packaging, phone cases, charging cables, shopping bags, shipping materials, corporate stationery, digital platforms, staff uniforms, and the delivery vehicle.

Deliverables

Visual Identity System
Color Palette & Usage Ratios
Signature Graphic Pattern
Corporate Stationery
Business Cards, Letterheads & Envelopes
Employee ID Card & Lanyard
Shopping Bags & Shipping Materials
Product Packaging & Stickers
Warranty & Thank-You Cards
Digital Identity & Social Media Templates
E-Commerce Brand Applications
Staff T-Shirt & Cap
Delivery Vehicle Design
Product Advertising Designs