{"id":1758,"date":"2023-12-20T09:07:17","date_gmt":"2023-12-20T06:07:17","guid":{"rendered":"https:\/\/mrfocuskw.com\/?p=1758"},"modified":"2026-08-16T15:49:41","modified_gmt":"2026-08-16T12:49:41","slug":"tactical","status":"publish","type":"post","link":"https:\/\/mrfocuskw.com\/ar\/tactical\/","title":{"rendered":"Tactical"},"content":{"rendered":"

Sports Brand Visual Identity<\/p>\n\n\n\n

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Tactical<\/p>\n\n\n\n

Sports Brand Visual Identity<\/p>\n\n\n\n

A visual identity development project created for Tactical, a sports products brand. The identity was designed to establish a strong and contemporary presence that reflects performance, movement, and quality across products, packaging, digital platforms, and promotional materials.<\/p>\n\n\n\n

Project Type
Visual Identity & Brand Applications<\/p>\n\n\n\n

Client
Tactical<\/p>\n\n\n\n

Industry
Sports Products, Apparel & Accessories<\/p>\n\n\n\n

Location
Kuwait<\/p>\n\n\n\n

MR FOCUS Role
Visual System Development
Color System Development
Brand Application Design
Digital Identity Design
Stationery & Packaging Design
Sports Product & Apparel Applications<\/p>\n\n\n\n

Creative & Visual Approach<\/p>\n\n\n\n

The identity was built around the concepts of performance, readiness, and movement. Angled lines, sharp geometric compositions, and dynamic graphic elements give the brand a strong and contemporary athletic character.<\/p>\n\n\n\n

The color system uses Carbon Black as its primary foundation, supported by Tactical Sand and Field Olive to create a practical and balanced visual language. Signal Orange introduces energy, movement, and a distinctive point of recognition.<\/p>\n\n\n\n

Primary Colors<\/p>\n\n\n\n

Carbon Black
#0B0D0F<\/p>\n\n\n\n

Tactical Sand
#B7AC9E<\/p>\n\n\n\n

Field Olive
#596247<\/p>\n\n\n\n

Signal Orange
#D65F2E<\/p>\n\n\n\n

The identity was extended consistently across sports products, apparel, shopping bags, water bottles, promotional items, corporate stationery, and digital platforms.<\/p>\n\n\n\n

Deliverables<\/p>\n\n\n\n

Visual Identity System
Color Palette & Usage Ratios
Digital Identity & Social Media Templates
Business Cards & Corporate Stationery
Employee ID Card & Lanyard
Shopping Bags & Tote Bag
Water Bottle & USB
Sports T-Shirt & Shorts
Sports Product & Apparel Applications
Staff Uniform<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Sports Brand Visual Identity Tactical Sports Brand Visual Identity A visual identity development project created for Tactical, a sports products brand. The identity was designed to establish a strong and contemporary presence that reflects performance, movement, and quality across products, packaging, digital platforms, and promotional materials. Project TypeVisual Identity & Brand Applications ClientTactical IndustrySports Products, […]<\/p>","protected":false},"author":1,"featured_media":2414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-1758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/mrfocuskw.com\/ar\/wp-json\/wp\/v2\/posts\/1758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mrfocuskw.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mrfocuskw.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mrfocuskw.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mrfocuskw.com\/ar\/wp-json\/wp\/v2\/comments?post=1758"}],"version-history":[{"count":3,"href":"https:\/\/mrfocuskw.com\/ar\/wp-json\/wp\/v2\/posts\/1758\/revisions"}],"predecessor-version":[{"id":2423,"href":"https:\/\/mrfocuskw.com\/ar\/wp-json\/wp\/v2\/posts\/1758\/revisions\/2423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mrfocuskw.com\/ar\/wp-json\/wp\/v2\/media\/2414"}],"wp:attachment":[{"href":"https:\/\/mrfocuskw.com\/ar\/wp-json\/wp\/v2\/media?parent=1758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mrfocuskw.com\/ar\/wp-json\/wp\/v2\/categories?post=1758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mrfocuskw.com\/ar\/wp-json\/wp\/v2\/tags?post=1758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}