{"id":1933,"date":"2023-12-20T10:06:25","date_gmt":"2023-12-20T07:06:25","guid":{"rendered":"https:\/\/mrfocuskw.com\/?p=1933"},"modified":"2026-08-04T18:34:54","modified_gmt":"2026-08-04T15:34:54","slug":"on-cafe-2","status":"publish","type":"post","link":"https:\/\/mrfocuskw.com\/ar\/on-cafe-2\/","title":{"rendered":"\u0622\u0648\u0646 \u0643\u0627\u0641"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Visual Identity, Photography &amp; Content Production<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"800\" src=\"https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Logo-Color-Master-1024x800.webp\" alt=\"\" class=\"wp-image-2429\" srcset=\"https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Logo-Color-Master-1024x800.webp 1024w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Logo-Color-Master-300x234.webp 300w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Logo-Color-Master-768x600.webp 768w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Logo-Color-Master-1536x1200.webp 1536w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Logo-Color-Master-15x12.webp 15w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Logo-Color-Master.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u0622\u0648\u0646 \u0643\u0627\u0641\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/WoSoPVQLSCg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"655\" height=\"1024\" data-id=\"2433\" src=\"https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Employee-Uniform-Mockup-655x1024.webp\" alt=\"\" class=\"wp-image-2433\" srcset=\"https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Employee-Uniform-Mockup-655x1024.webp 655w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Employee-Uniform-Mockup-192x300.webp 192w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Employee-Uniform-Mockup-768x1201.webp 768w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Employee-Uniform-Mockup-983x1536.webp 983w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Employee-Uniform-Mockup-8x12.webp 8w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Employee-Uniform-Mockup.webp 1003w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"2436\" src=\"https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Promotional-Materials-Mockup-819x1024.webp\" alt=\"\" class=\"wp-image-2436\" srcset=\"https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Promotional-Materials-Mockup-819x1024.webp 819w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Promotional-Materials-Mockup-240x300.webp 240w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Promotional-Materials-Mockup-768x960.webp 768w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Promotional-Materials-Mockup-10x12.webp 10w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Promotional-Materials-Mockup.webp 1122w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"1024\" data-id=\"2434\" src=\"https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Digital-Identity-Mockup-655x1024.webp\" alt=\"\" class=\"wp-image-2434\" srcset=\"https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Digital-Identity-Mockup-655x1024.webp 655w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Digital-Identity-Mockup-192x300.webp 192w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Digital-Identity-Mockup-768x1201.webp 768w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Digital-Identity-Mockup-983x1536.webp 983w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Digital-Identity-Mockup-8x12.webp 8w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Digital-Identity-Mockup.webp 1003w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"1024\" data-id=\"2439\" src=\"https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Employee-ID-Lanyard-Mockup-655x1024.webp\" alt=\"\" class=\"wp-image-2439\" srcset=\"https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Employee-ID-Lanyard-Mockup-655x1024.webp 655w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Employee-ID-Lanyard-Mockup-192x300.webp 192w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Employee-ID-Lanyard-Mockup-768x1201.webp 768w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Employee-ID-Lanyard-Mockup-983x1536.webp 983w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Employee-ID-Lanyard-Mockup-8x12.webp 8w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Employee-ID-Lanyard-Mockup.webp 1003w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"2437\" src=\"https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Stationery-Mockup-819x1024.webp\" alt=\"\" class=\"wp-image-2437\" srcset=\"https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Stationery-Mockup-819x1024.webp 819w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Stationery-Mockup-240x300.webp 240w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Stationery-Mockup-768x960.webp 768w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Stationery-Mockup-10x12.webp 10w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Stationery-Mockup.webp 1122w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"800\" data-id=\"2431\" src=\"https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Logo-Color-Master-1024x800.webp\" alt=\"\" class=\"wp-image-2431\" srcset=\"https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Logo-Color-Master-1024x800.webp 1024w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Logo-Color-Master-300x234.webp 300w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Logo-Color-Master-768x600.webp 768w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Logo-Color-Master-1536x1200.webp 1536w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Logo-Color-Master-15x12.webp 15w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Logo-Color-Master.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"2430\" src=\"https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Color-Palette-819x1024.webp\" alt=\"\" class=\"wp-image-2430\" srcset=\"https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Color-Palette-819x1024.webp 819w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Color-Palette-240x300.webp 240w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Color-Palette-768x960.webp 768w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Color-Palette-10x12.webp 10w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/On-Cafe-Color-Palette.webp 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"700\" data-id=\"2432\" src=\"https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A4183-1024x700.webp\" alt=\"\" class=\"wp-image-2432\" srcset=\"https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A4183-1024x700.webp 1024w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A4183-300x205.webp 300w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A4183-768x525.webp 768w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A4183-1536x1050.webp 1536w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A4183-2048x1400.webp 2048w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A4183-18x12.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"735\" data-id=\"2440\" src=\"https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A9383-1024x735.webp\" alt=\"\" class=\"wp-image-2440\" srcset=\"https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A9383-1024x735.webp 1024w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A9383-300x215.webp 300w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A9383-768x551.webp 768w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A9383-1536x1103.webp 1536w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A9383-2048x1471.webp 2048w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A9383-18x12.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"2435\" src=\"https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A7957-1024x768.webp\" alt=\"\" class=\"wp-image-2435\" srcset=\"https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A7957-1024x768.webp 1024w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A7957-300x225.webp 300w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A7957-768x576.webp 768w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A7957-1536x1152.webp 1536w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A7957-2048x1536.webp 2048w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A7957-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"839\" height=\"1024\" data-id=\"2438\" src=\"https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A7922-839x1024.webp\" alt=\"\" class=\"wp-image-2438\" srcset=\"https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A7922-839x1024.webp 839w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A7922-246x300.webp 246w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A7922-768x938.webp 768w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A7922-1258x1536.webp 1258w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A7922-1677x2048.webp 1677w, https:\/\/mrfocuskw.com\/wp-content\/uploads\/2023\/12\/900A7922-10x12.webp 10w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0622\u0648\u0646 \u0643\u0627\u0641<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visual Identity, Photography &amp; Content Production<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An integrated brand project developed for On Cafe to establish a contemporary visual presence inspired by coffee culture and create a consistent experience across packaging, printed materials, digital platforms, photography, and visual content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Project Type<br>Visual Identity, Photography &amp; Content Production<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Client<br>\u0622\u0648\u0646 \u0643\u0627\u0641<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Industry<br>Caf\u00e9, Coffee &amp; Beverages<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Location<br>Kuwait<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MR FOCUS Role<br>Visual Concept &amp; Logo Development<br>Color System Development<br>Brand Application Design<br>Stationery &amp; Packaging Design<br>Digital Identity Development<br>Product &amp; Beverage Photography<br>Promotional Video Production<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creative &amp; Visual Approach<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The logo integrates the word ON with a power symbol and a coffee bean, creating a recognizable mark that communicates energy, activation, and the coffee experience through one cohesive visual idea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The identity uses a warm palette inspired by coffee and its preparation:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Espresso Black<br>#17130F \u2014 45%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Roasted Mocha<br>#8D5B40 \u2014 30%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Milk Foam<br>#F4EBDD \u2014 20%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Caramel Gold<br>#C7954A \u2014 5%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The visual system was extended consistently across beverage cups, takeaway bags, water bottles, staff uniforms, corporate stationery, employee identification, and digital platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Product and beverage photography was also produced alongside a promotional video that captures the On Cafe experience and highlights the preparation and presentation of its drinks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deliverables<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Logo &amp; Visual Identity System<br>Color Palette &amp; Usage Ratios<br>Corporate Stationery<br>Employee ID Card &amp; Lanyard<br>Staff Uniform, Apron &amp; Cap<br>Hot and Cold Beverage Cups<br>Espresso Cups &amp; Water Bottles<br>Takeaway Bags &amp; Tote Bag<br>Promotional Materials<br>Digital Identity &amp; Social Media Templates<br>Product &amp; Beverage Photography<br>Promotional Brand Video<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Visual Identity, Photography &amp; Content Production On Cafe Visual Identity, Photography &amp; Content Production An integrated brand project developed for On Cafe to establish a contemporary visual presence inspired by coffee culture and create a consistent experience across packaging, printed materials, digital platforms, photography, and visual content. Project TypeVisual Identity, Photography &amp; Content Production ClientOn [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[11,13],"tags":[],"class_list":["post-1933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-food"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/mrfocuskw.com\/ar\/wp-json\/wp\/v2\/posts\/1933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mrfocuskw.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mrfocuskw.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mrfocuskw.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mrfocuskw.com\/ar\/wp-json\/wp\/v2\/comments?post=1933"}],"version-history":[{"count":2,"href":"https:\/\/mrfocuskw.com\/ar\/wp-json\/wp\/v2\/posts\/1933\/revisions"}],"predecessor-version":[{"id":2442,"href":"https:\/\/mrfocuskw.com\/ar\/wp-json\/wp\/v2\/posts\/1933\/revisions\/2442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mrfocuskw.com\/ar\/wp-json\/wp\/v2\/media\/2429"}],"wp:attachment":[{"href":"https:\/\/mrfocuskw.com\/ar\/wp-json\/wp\/v2\/media?parent=1933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mrfocuskw.com\/ar\/wp-json\/wp\/v2\/categories?post=1933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mrfocuskw.com\/ar\/wp-json\/wp\/v2\/tags?post=1933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}