On Cafe

Visual Identity, Photography & Content Production

On Cafe

Visual Identity, Photography & Content Production

An integrated brand project developed for On Cafe to establish a contemporary visual presence inspired by coffee culture and create a consistent experience across packaging, printed materials, digital platforms, photography, and visual content.

Project Type
Visual Identity, Photography & Content Production

Client
On Cafe

Industry
Café, Coffee & Beverages

Location
Kuwait

MR FOCUS Role
Visual Concept & Logo Development
Color System Development
Brand Application Design
Stationery & Packaging Design
Digital Identity Development
Product & Beverage Photography
Promotional Video Production

Creative & Visual Approach

The logo integrates the word ON with a power symbol and a coffee bean, creating a recognizable mark that communicates energy, activation, and the coffee experience through one cohesive visual idea.

The identity uses a warm palette inspired by coffee and its preparation:

Espresso Black
#17130F — 45%

Roasted Mocha
#8D5B40 — 30%

Milk Foam
#F4EBDD — 20%

Caramel Gold
#C7954A — 5%

The visual system was extended consistently across beverage cups, takeaway bags, water bottles, staff uniforms, corporate stationery, employee identification, and digital platforms.

Product and beverage photography was also produced alongside a promotional video that captures the On Cafe experience and highlights the preparation and presentation of its drinks.

Deliverables

Logo & Visual Identity System
Color Palette & Usage Ratios
Corporate Stationery
Employee ID Card & Lanyard
Staff Uniform, Apron & Cap
Hot and Cold Beverage Cups
Espresso Cups & Water Bottles
Takeaway Bags & Tote Bag
Promotional Materials
Digital Identity & Social Media Templates
Product & Beverage Photography
Promotional Brand Video