Tactical

Sports Brand Visual Identity

Tactical

Sports Brand Visual Identity

A visual identity development project created for Tactical, a sports products brand. The identity was designed to establish a strong and contemporary presence that reflects performance, movement, and quality across products, packaging, digital platforms, and promotional materials.

Project Type
Visual Identity & Brand Applications

Client
Tactical

Industry
Sports Products, Apparel & Accessories

Location
Kuwait

MR FOCUS Role
Visual System Development
Color System Development
Brand Application Design
Digital Identity Design
Stationery & Packaging Design
Sports Product & Apparel Applications

Creative & Visual Approach

The identity was built around the concepts of performance, readiness, and movement. Angled lines, sharp geometric compositions, and dynamic graphic elements give the brand a strong and contemporary athletic character.

The color system uses Carbon Black as its primary foundation, supported by Tactical Sand and Field Olive to create a practical and balanced visual language. Signal Orange introduces energy, movement, and a distinctive point of recognition.

Primary Colors

Carbon Black
#0B0D0F

Tactical Sand
#B7AC9E

Field Olive
#596247

Signal Orange
#D65F2E

The identity was extended consistently across sports products, apparel, shopping bags, water bottles, promotional items, corporate stationery, and digital platforms.

Deliverables

Visual Identity System
Color Palette & Usage Ratios
Digital Identity & Social Media Templates
Business Cards & Corporate Stationery
Employee ID Card & Lanyard
Shopping Bags & Tote Bag
Water Bottle & USB
Sports T-Shirt & Shorts
Sports Product & Apparel Applications
Staff Uniform