{"id":1682,"date":"2023-12-19T19:37:55","date_gmt":"2023-12-19T16:37:55","guid":{"rendered":"https:\/\/mrfocuskw.com\/?p=1682"},"modified":"2026-08-04T20:49:08","modified_gmt":"2026-08-04T17:49:08","slug":"color","status":"publish","type":"post","link":"https:\/\/mrfocuskw.com\/en\/color\/","title":{"rendered":"Color"},"content":{"rendered":"\n

Visual Identity & Brand Applications<\/p>\n\n\n\n

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Color<\/p>\n\n\n\n

Visual Identity & Brand Applications<\/p>\n\n\n\n

A visual identity development project created for Color, a brand specializing in mobile and smartwatch accessories. The objective was to establish an energetic technology-driven presence that combines color, connectivity, and usability across products, packaging, digital platforms, and customer touchpoints.<\/p>\n\n\n\n

Project Type
Visual Identity Development & Brand Applications<\/p>\n\n\n\n

Client
Color<\/p>\n\n\n\n

Industry
Mobile, Smartwatch & Technology Accessories<\/p>\n\n\n\n

Location
Kuwait<\/p>\n\n\n\n

MR FOCUS Role
Visual System Development
Color System Development
Graphic Pattern Development
Brand Application Design
Stationery & Packaging Design
Digital Identity Development
Uniform & Delivery Vehicle Design<\/p>\n\n\n\n

Creative & Visual Approach<\/p>\n\n\n\n

The visual system was developed around Color\u2019s multicolored logo to create an identity that reflects product variety and the energy associated with contemporary technology.<\/p>\n\n\n\n

A clean black-and-white foundation provides clarity and consistency, while controlled bright accents introduce energy and strengthen brand recognition.<\/p>\n\n\n\n

The signature graphic system is inspired by charging cables, smartwatch bands, and digital signals. Its flowing colored lines communicate three central ideas:<\/p>\n\n\n\n

Flow. Connect. Charge.<\/p>\n\n\n\n

Color System<\/p>\n\n\n\n

Carbon Black
#101114<\/p>\n\n\n\n

Cloud White
#F7F8FA<\/p>\n\n\n\n

Pulse Red
#E6394D<\/p>\n\n\n\n

Pixel Blue
#35A9D9<\/p>\n\n\n\n

Smart Lime
#90C46B<\/p>\n\n\n\n

Charge Yellow
#FACB56<\/p>\n\n\n\n

Digital Violet
#7661A5<\/p>\n\n\n\n

The recommended usage ratio allocates 50% to the primary base, 30% to neutral space, and 20% to accent colors. Each application leads with one accent color, with a maximum of two accents used together.<\/p>\n\n\n\n

The identity was extended consistently across smartwatch band packaging, phone cases, charging cables, shopping bags, shipping materials, corporate stationery, digital platforms, staff uniforms, and the delivery vehicle.<\/p>\n\n\n\n

Deliverables<\/p>\n\n\n\n

Visual Identity System
Color Palette & Usage Ratios
Signature Graphic Pattern
Corporate Stationery
Business Cards, Letterheads & Envelopes
Employee ID Card & Lanyard
Shopping Bags & Shipping Materials
Product Packaging & Stickers
Warranty & Thank-You Cards
Digital Identity & Social Media Templates
E-Commerce Brand Applications
Staff T-Shirt & Cap
Delivery Vehicle Design
Product Advertising Designs<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Visual Identity & Brand Applications Color Visual Identity & Brand Applications A visual identity development project created for Color, a brand specializing in mobile and smartwatch accessories. The objective was to establish an energetic technology-driven presence that combines color, connectivity, and usability across products, packaging, digital platforms, and customer touchpoints. Project TypeVisual Identity Development & […]<\/p>\n","protected":false},"author":1,"featured_media":1687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-1682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/mrfocuskw.com\/en\/wp-json\/wp\/v2\/posts\/1682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mrfocuskw.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mrfocuskw.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mrfocuskw.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mrfocuskw.com\/en\/wp-json\/wp\/v2\/comments?post=1682"}],"version-history":[{"count":3,"href":"https:\/\/mrfocuskw.com\/en\/wp-json\/wp\/v2\/posts\/1682\/revisions"}],"predecessor-version":[{"id":2454,"href":"https:\/\/mrfocuskw.com\/en\/wp-json\/wp\/v2\/posts\/1682\/revisions\/2454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mrfocuskw.com\/en\/wp-json\/wp\/v2\/media\/1687"}],"wp:attachment":[{"href":"https:\/\/mrfocuskw.com\/en\/wp-json\/wp\/v2\/media?parent=1682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mrfocuskw.com\/en\/wp-json\/wp\/v2\/categories?post=1682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mrfocuskw.com\/en\/wp-json\/wp\/v2\/tags?post=1682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}